I've written on this topic before. CNN's story can be found here.The impact of a prominent presidential endorsement often fails to resonate at the polls, but popular talk show host Oprah Winfrey's backing of Sen. Barack Obama could prove to have a more significant effect.
"I think what Oprah can do is potentially bring out the congregants of the church of Oprah," Marty Kaplan, a communications professor at the University of Southern California, tells CNN. "She is a charismatic leader of a lay congregation."
"People buy books when she tells them to. They will watch her shows, and buy her magazines when she asks them to," Kaplan added. "So the question is, are enough of them willing to follow her lead not with a consumer good, but with a ballot cast?"
I don't watch Oprah and care little (almost zero) about her.
My only question is the following: does Oprah get into trouble for becoming partisan?
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